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Branding

Wild Bloom Co.

A concept identity for a seasonal florist: an engraved logo suite, a palette pressed from the workbench, and a 30-page brand book that turns like the real thing.

Client
Wild Bloom Co. (concept brand)
Category
Branding
My role
Naming, logo suite, brand guidelines and applications
The Wild Bloom Co. logo in cream over soft-focus blush and marigold flowers
Overview

The brief.

Wild Bloom Co. is a fictional florist I created to show a complete identity, from the first sketch of a logo to the guidelines a business would hand to its printer. The idea was a florist with a slow hand: seasonal stems, loose shapes, and arrangements that look as if they were gathered on a long walk home.

The identity needed to feel kept rather than designed. I took my cues from the old botanical print room, with engraved irises, inked flourishes and pressed paper, and paired them with soft-focus, film-grain photography so the brand feels like a memory of flowers rather than a catalogue of them.

Approach

How it came together.

Logo suite

The primary logo, The Garland, sets a daisy between two curling leaf scrolls above a flared serif wordmark. Around it sits a family of supporting marks: an iris in an oval window, a looped ribbon monogram for weddings, a round seal for stickers and stamps, a W and B bound by a leaf, and a single iris sprig for the smallest spaces. Each one shares the same engraved line, so any of them can stand in for the brand.

Colour and type

The palette is taken from the workbench: Pressed Paper, Iris Ink and Moss as the core, with Petal Blush, Marigold, Dusk Iris, Lichen and Night Soil arriving the way a single stem of colour lifts a white bouquet. Four typefaces each have one job: Marcellus for display, Newsreader for reading, Pinyon Script for the personal note and DM Mono for labels and care cards.

Brand guidelines

Everything is documented in a 30-page A4 landscape brand book with seven chapters, each opening on a block of brand colour. It covers the concept and values, logo rules for clear space, sizing and misuse, colour values for screen and print, the type hierarchy, ornaments, photo style, tone of voice and real applications, from embossed business cards and bouquet wrap to Instagram and the website.

Flip through the brand book

30 pages · A4 landscape
Wild Bloom Co. brand guidelines: Front cover
Wild Bloom Co. brand guidelines: Title and contents
Wild Bloom Co. brand guidelines: Concept
Wild Bloom Co. brand guidelines: Our purpose
Wild Bloom Co. brand guidelines: Mission and vision
Wild Bloom Co. brand guidelines: Brand values
Wild Bloom Co. brand guidelines: Personality
Wild Bloom Co. brand guidelines: Logotype
Wild Bloom Co. brand guidelines: Primary logo
Wild Bloom Co. brand guidelines: Logo suite
Wild Bloom Co. brand guidelines: Clear space and size
Wild Bloom Co. brand guidelines: Colourways
Wild Bloom Co. brand guidelines: Logo misuse
Wild Bloom Co. brand guidelines: Colour
Wild Bloom Co. brand guidelines: Palette
Wild Bloom Co. brand guidelines: Colour values
Wild Bloom Co. brand guidelines: Typography
Wild Bloom Co. brand guidelines: Typefaces
Wild Bloom Co. brand guidelines: Accent type and hierarchy
Wild Bloom Co. brand guidelines: Graphics and imagery
Wild Bloom Co. brand guidelines: Ornaments
Wild Bloom Co. brand guidelines: Photo style
Wild Bloom Co. brand guidelines: Voice
Wild Bloom Co. brand guidelines: Tone
Wild Bloom Co. brand guidelines: Applications
Wild Bloom Co. brand guidelines: Stationery
Wild Bloom Co. brand guidelines: Packaging
Wild Bloom Co. brand guidelines: Digital
Wild Bloom Co. brand guidelines: Thank you
Wild Bloom Co. brand guidelines: Back cover
Wild Bloom Co. brand guidelines: Front coverWild Bloom Co. brand guidelines: Title and contentsWild Bloom Co. brand guidelines: ConceptWild Bloom Co. brand guidelines: Our purposeWild Bloom Co. brand guidelines: Mission and visionWild Bloom Co. brand guidelines: Brand valuesWild Bloom Co. brand guidelines: PersonalityWild Bloom Co. brand guidelines: LogotypeWild Bloom Co. brand guidelines: Primary logoWild Bloom Co. brand guidelines: Logo suiteWild Bloom Co. brand guidelines: Clear space and sizeWild Bloom Co. brand guidelines: ColourwaysWild Bloom Co. brand guidelines: Logo misuseWild Bloom Co. brand guidelines: ColourWild Bloom Co. brand guidelines: PaletteWild Bloom Co. brand guidelines: Colour valuesWild Bloom Co. brand guidelines: TypographyWild Bloom Co. brand guidelines: TypefacesWild Bloom Co. brand guidelines: Accent type and hierarchyWild Bloom Co. brand guidelines: Graphics and imageryWild Bloom Co. brand guidelines: OrnamentsWild Bloom Co. brand guidelines: Photo styleWild Bloom Co. brand guidelines: VoiceWild Bloom Co. brand guidelines: ToneWild Bloom Co. brand guidelines: ApplicationsWild Bloom Co. brand guidelines: StationeryWild Bloom Co. brand guidelines: PackagingWild Bloom Co. brand guidelines: DigitalWild Bloom Co. brand guidelines: Thank youWild Bloom Co. brand guidelines: Back cover
Front cover

Click a page, swipe or use your arrow keys to turn it.

Wild Bloom Co. is a fictional florist, designed as a concept by Coco Creatives.Open the full brand book ↗

Selected work

7 images
The Wild Bloom Co. logo suite on pressed paper, moss and ink panels
Logo suiteThe Garland primary logo with the Window, Ribbon, Stamp, Bud, Sprig and wordmark
Brand book spread with the purpose page and mission and vision page
ConceptPurpose, mission and vision pages from the brand book
Brand book spread with a blush chapter divider and the primary logo page
LogotypeThe logotype chapter opener and the primary logo page
Brand book spread with a dusk blue chapter divider and the palette mosaic
ColourThe colour chapter and the palette mosaic
Brand book spread showing the four typefaces
TypographyMarcellus, Newsreader, Pinyon Script and DM Mono, with the type hierarchy
Brand book spread with the photo style collage and digital applications
ImagerySoft-focus photo style and the brand on Instagram and the website
Brand book spread with stationery and packaging mockups
ApplicationsEmbossed business cards, gift notes, bouquet wrap and swing tags

Got a project like this one?

Tell me about your business and I’ll come back with a plan and a price. Personal reply within 24 hours, always from me.

Prefer email? chloe@cococreatives.com.au

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